Fitness Tracker Market Trends, Revenue, Key Players, Growth, Share and Forecast Till 2027

Fitness Tracker Market, By Age Group (Adult's Fitness Tracker, Children’s Fitness Tracker), By Product Type (Activity Monitors, Smart Watches, Smart Clothing), By Wearing Type (Handwear, Legwear, Headwear and Others (Torsowear, Clothwear etc.)

The global fitness tracker market is predicted to touch USD 15.88 billion at a 13.02% CAGR between 2017- 2023, states the recent Market Research Future (MRFR) analysis. A fitness tracker, simply put, is a device used for tracking and monitoring body activities that are fitness-related such as sweat rate, sleep duration, distance covered, heart rate measurement, calories burned consumed, and steps covered. 

Various factors are propelling the global fitness tracker device market share. As per the current MRFR report, such factors include burgeoning demand for various smart devices to track the health and activities of an individual, growing popularity of adventure sports, increased reliance on various smart devices to monitor different health-related metrics, increasing awareness about the different benefits of using a fitness tracker, rising adoption of technology, growing health awareness, and availability of user-friendly devices. Besides, the collaborations between fitness tracker companies such as Fitbit with that of health industry leaders like Apple to study how wearables can help in identifying, and tracking COVID-19 infections is also adding to the fitness tracker watch market growth. 

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The MRFR report offers an inclusive segmental analysis of the global fitness tracker market based on end users, application, sales channel, wearing type, age group, and product type. 

By age group, the global fitness tracker market is segmented into children’s fitness tracker and adult’s fitness tracker. Of these, the adult’s fitness tracker segment will lead the market over the forecast period for the burgeoning demand from the younger generation. 

By product type, the global fitness tracker market is segmented into smart clothing, smart watches, and activity monitors. Of these, the smart clothing segment will spearhead the market over the forecast period. 

Based on the region, the global fitness tracker market report covers the growth opportunities and recent trends across the Asia Pacific (APAC), North America, Europe, the Rest of the World (RoW). Among these, North America will lead the market over the forecast period. Easy adoption of devices that are technologically advanced, the presence of a huge pool of health-conscious population, the presence of prominent manufacturers of fitness trackers, consumers increasing disposable income, and change in lifestyle are adding to the global fitness tracker market growth in the region. 

Key Players

Eminent contenders profiled in the global fitness tracker market report include Xiaomi and Nokia, Misfit Wearable, Inc., Adidas, Nike, Polar, Casio, Jawbone, Suunto, Garmin, Samsung, Fitbit, and Apple Inc. 

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