An Overview of Google Ads (Formerly known as Google Ad words)

Google ad was introduced in the year 2000 as “Google Adwords” and in the year 2018 it was renamed as “Google Ads”. With billions of daily interactions, the possibility of your potential customer searching for your products and services is very high.

Why Advertise on Google?

As mentioned earlier Google is one of the most widely used search engines that receive more than 5 billion search queries every day. Not only that but the platform was made available to the user in the 90’s making it the oldest paid advertising platform. Nowadays Google is becoming a source for finding answers or solving problems. Whenever a user comes across any small query or problem the first thing that pops up in their mind is to use Google to find the answer. 

In search results, the users are represented with a mixture of paid advertisement and organic results so if you think your potential customers are not searching for business or product or service as a solution then you must reconsider your thinking. Google is being used to find answers for every small question and also to make purchases. 

Many advertisers claim that they make $8 for every $1 they spend on google ads. Apart from that, your competitors are also making use of google ads to drive traffic on their website, generate leads, sell products, increase brand awareness, and more. There are hundreds and thousands of businesses and brands that are using google ads to promote their business and product/services. 

That means even if your web pages are ranking organically on the search engine result page there are chances that your competitors might be ranking above your web pages and driving potential customers on their web pages. So if your business and company are already using paid advertising then make sure Google ads are part of your paid strategy.  

Remember we are not saying that ranking organically is not a good option because organic ranking can offer you more value in a cost-effective way. But running PPC ads help you to generate more leads and acquire more customers.  

Read More: Google Advertising: How Much Does Google Ads Cost?

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