IMARC Group's report titled "United States Pizza Market Report by Type (Non-vegetarian Pizza, Vegetarian Pizza), Crust Type (Thin Crust, Thick Crust, Stuffed Crust), Distribution Channel (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), and Others), and Region 2024-2032" The offers a comprehensive analysis of the industry, which comprises insights on the United States pizza market growth. The market size is projected to exhibit a growth rate (CAGR) of 3.2% during 2024-2032.
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Pizza is a popular Italian dish consisting of a round, flattened base of dough topped with various ingredients like tomato sauce, cheese, meats, vegetables, and herbs. It comes in many variations, including thin, thick, and stuffed crust. It contains cheese and sometimes meats like pepperoni, sausage, or chicken, which are good sources of protein. It can be customized to include a variety of ingredients, allowing individuals to incorporate their favorite vegetables and proteins, making it a versatile meal option. It can be consumed on various occasions, such as birthday parties, weddings, social gatherings, and home parties, as a quick and convenient meal option.
United States Pizza Market Trends and Drivers:
At present, busy lifestyles and hectic working schedules of individuals are catalyzing the demand for convenient and ready-to-cook (RTC) frozen pizzas. This represents one of the key factors strengthening the growth of the market in the United States. Additionally, key players are focusing on developing new flavors, toppings, and crust options to cater to diverse consumer preferences, which is bolstering the market growth. In line with this, the rising number of online food delivery platforms and mobile ordering apps is making it easier for consumers to order pizza for delivery or takeout, thereby facilitating the growth of the market in the US. In addition, the increasing awareness among the masses about health and wellness trends is driving the demand for healthier pizza options, such as gluten-free crusts, plant-based toppings, and lighter ingredient options. Besides this, the growing number of pizza outlets providing numerous promotional strategies, including discounts, coupons, and loyalty programs, to attract and retain consumers are offering a favorable market outlook in the country. Furthermore, the rising adoption of artisanal and specialty pizzas made with high-quality ingredients and unique flavor combinations is propelling the market growth in the country. Apart from this, increasing collaborations between pizza outlets and beverage companies to offer combo deals are stimulating the growth of the market.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
- Non-vegetarian Pizza
- Vegetarian Pizza
Breakup by Crust Type:
- Thick Crust
- Thin Crust
- Stuffed Crust
Breakup by Distribution Channel:
- Quick Service Restaurants (QSR)
- Full-Service Restaurants (FSR)
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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