Unsubscribe reasons can be tracked, which in turn can be used to improve all manner of elements of campaigns with A/B testing. For example, if a spike in unsubscribes happens around a specific email campaign, that could indicate that one or several elements of that campaign weren't working as well. By using unsubscribe feedback comparisons to isolate variables.

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Probably the most basic reason why subscribers would want to unsubscribe from an email list is because something in the content doesn't quite match their expectations or interests. If the subscriber continuously finds irrelevant emails, over time he may just find no use in continuing a subscription.

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