The latest report by IMARC Group, titled “Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the toys market overview. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global toys market size reached US$ 183.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 326.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.
Toys Market Trends:
The global toys market is experiencing substantial growth driven by the increasing consumer spending on children's entertainment and educational products, reflecting a growing awareness of the developmental benefits of toys. Along with this, the rising birth rate, coupled with a surge in disposable income, particularly in emerging economies, is significantly boosting demand for a diverse range of toys. Technological advancements are introducing innovative, interactive, and electronic toys that captivate children's interest and enhance their learning experiences.
Additionally, the popularity of licensed toys based on beloved characters from movies, TV shows, and video games is expanding its market reach. Apart from this, the shift towards online retailing and e-commerce platforms has made toys more accessible, further stimulating market growth. Moreover, parents' inclination towards educational and STEM (Science, Technology, Engineering, and Mathematics) toys is driving market dynamics, as these products are increasingly valued for their role in fostering cognitive and motor skill development.
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Toys Market Scope and Growth Analysis:
The scope of the global market is broad, encompassing a wide array of products ranging from traditional toys like dolls and action figures to modern, technologically advanced toys and educational kits. The market is witnessing significant growth due to the continuous innovation in toy design and functionality, which caters to the evolving preferences of children and parents. Geographic expansion into untapped markets, particularly in Asia-Pacific and Latin America, presents lucrative opportunities for market players.
In addition, the trend towards sustainable and eco-friendly toys, made from organic and recycled materials, is gaining traction among environmentally conscious consumers. Concurrently, strategic collaborations between toy manufacturers and entertainment companies are fostering the development of new product lines and enhancing market visibility. Furthermore, the integration of augmented reality (AR) and virtual reality (VR) technologies into toys is also creating new growth avenues.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Clementoni Spa
- Funskool Ltd.
- Hasbro Inc.
- Lego A/S (Kirkbi A/S)
- Mattel Inc.
- Playmobil (Brandstätter Group)
- Pressman Toy Corporation (Goliath B.V.)
- Simba Dickie Group
- Spin Master
- Talicor Inc.
- Thinkfun Inc. (Ravensburger North America Inc.)
- Tomy Company Ltd
Explore Top Companies Blog by IMARC Group: https://www.imarcgroup.com/toy-companies-manufacturers
Toys Market Segmentation:
Our report has categorized the market based on region, product type, age group and sales channel.
Breakup by Product Type:
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
Breakup by Age Group:
- Up to 5 Years
- 5 to 10 Years
- Above 10 Years
Breakup by Sales Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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