The latest report by IMARC Group, titled “Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the toys market report. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global toys market size reached US$ 183.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 326.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.
Toys Market Trends:
The increasing birth rate and growing population of children worldwide enhance demand for toys. Furthermore, rising disposable incomes enable parents to spend more on children's products, including toys. Additionally, technological advancements have led to the development of innovative and interactive toys appealing to the tech-savvy young generation. The influence of popular culture and media, including movies and TV shows, significantly propels sales as children seek toys related to their favorite characters.
Moreover, the trend of educational toys, which aid in the cognitive and social development of children, is gaining popularity among parents. Besides, the growth of e-commerce platforms provides easy access to a vast array of toys, facilitating consumer purchases. The increasing number of dual-income households also contributes to higher expenditure on premium toys. The expansion of organized retail in emerging economies offers a wider distribution network, enhancing market reach.
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Toys Market Scope and Growth Analysis:
The scope of the market is expanding due to the diversification of toy products to cater to various age groups, from infants to teenagers. Emerging innovations in materials and manufacturing processes enable the creation of safer, more durable, and environmentally friendly toys, appealing to health-conscious and eco-friendly consumers. The integration of augmented reality (AR) and virtual reality (VR) in toys offers immersive experiences, attracting tech-savvy children and young adults.
Moreover, the rise of subscription-based toy services provides a continuous stream of new products, keeping consumers engaged. The market also benefits from the growing trend of adult collectors who purchase toys for nostalgia or investment purposes. Furthermore, collaborations between toy manufacturers and entertainment companies result in co-branded products that enjoy instant market recognition. Additionally, the increasing awareness and availability of toys designed for children with special needs expand the market's inclusivity and reach.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Clementoni Spa
- Funskool Ltd.
- Hasbro Inc.
- Lego A/S (Kirkbi A/S)
- Mattel Inc.
- Playmobil (Brandstätter Group)
- Pressman Toy Corporation (Goliath B.V.)
- Simba Dickie Group
- Spin Master
- Talicor Inc.
- Thinkfun Inc. (Ravensburger North America Inc.)
- Tomy Company Ltd
Explore Top Companies Blog by IMARC Group: https://www.imarcgroup.com/toy-companies-manufacturers
Toys Market Segmentation:
Our report has categorized the market based on region, product type, age group and sales channel.
Breakup by Product Type:
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
Breakup by Age Group:
- Up to 5 Years
- 5 to 10 Years
- Above 10 Years
Breakup by Sales Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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