Online Survey Software Market Size, Share, Trends, Industry Analysis & Growth (2024

The worldwide online survey software market was worth $1.49B in 2024 and is expected to reach $4.35B by 2032, as stated in a report by Zion Market Research. Forecasts indicate that the market will expand at a CAGR of 11.3% from 2018 to 2023. Drivers, inhibitors, and impacts on demand for the worldwide Online Survey Software Market over the forecast period are examined in the study. Additionally, it will be useful for navigating and investigating potential chances in the field of online survey software.

Introduction

In the age of digital transformation, businesses are increasingly relying on data-driven decision-making processes. One critical tool in this arsenal is online survey software, which has evolved into a robust industry catering to a wide range of needs — from market research and customer feedback to employee engagement and academic studies. The online survey software market has seen substantial growth in recent years, driven by the increasing need for real-time data collection, analysis, and reporting.

An Overview of the Worldwide Online Survey Software Industry
Customers’ habits and preferences can be better understood with the help of online survey software by filling out either pre-made or personalised forms. Researchers can quickly and easily analyse consumer patterns via online surveys, which saves them time because there is a wealth of data and information at their fingertips. In addition to being readily available, this data or information can be exported to a specified location, a spreadsheet, or a statistical tool that aids in in-depth research.

Potential Drivers of the Worldwide Online Survey Software Industry
The rapid pace of industrialisation has accelerated the trend towards digitisation by creating intense competition across several sectors. The worldwide online survey software market is expected to grow in the coming years, thanks to the increasing number of establishments utilising digitalisation technologies, which in turn enables the use of online survey forms. Online survey software is in high demand among SMBs, which is propelling the industry forward. An additional element that is expected to drive the rise of the global online survey software market share throughout the forecast timeline is the increase in the number of e-commerce transactions and platforms.

The worldwide online survey software market is expected to be highly stimulated by the meteoric ascent of the e-commerce sector and the increasing emphasis on customer loyalty and satisfaction. The expansion of 4G and 5G networks, the improvement of IT infrastructure, and the accessibility of high-speed internet solutions are additional key elements driving the worldwide online survey software market. One major factor propelling the expansion of the online survey software industry is the current upsurge in e-commerce. Since e-commerce is still in its early stages, one of its primary goals is to enhance its products and services based on customer reviews and feedback gathered through online survey tools. Zomato, Amazon, and other e-commerce platforms are actively seeking customer feedback in the form of questionnaires and forms so that they can better understand their customers’ fashion sense, preferences, and opinions regarding their goods and services.

Traditional survey methodologies are still in demand in the market due to the high quality and reliability of the data they produce. The increasing need for more conventional survey approaches will, therefore, slow the growth of the worldwide market for online survey software. Another factor that is likely to limit the growth of the worldwide online survey software market in the coming years is the increasing number of consumers who are worried about the security of their personal data when filling out online forms and surveys.

Global Online Survey Software Market: Segmentation

The global online survey service market has been differentiated on the basis of product, by application, and by region. By product, the global online survey software market has been classified into free, time to pay, one-time charge, and partially charge. A large number of companies prefer one-time charge model as it avoids tiered payments which are related to the subscription survey software model.

Market Segmentation for Online Survey Software Across the Globe
There are three main segments in the worldwide market for online survey services: product, application, and geography. Free, time to pay, one-time payment, and partially charge are the product categories into which the worldwide online survey software market has been divided. Due to the associated tiered fees, many businesses would rather have a one-time charge plan for their survey software than a subscription approach.

You can classify the market as follows:

manufacturing, financial services, retail, healthcare, and market research. The retail industry makes heavy use of online survey tools to gauge consumer sentiment in an effort to boost happiness and loyalty. Businesses can use this information to better their goods and services.

Online Survey Software MarketOnline Survey Software Market

Regional Analysis of the Worldwide Online Survey Software Industry

Because cloud-based online survey platforms and software are easier to use than on-premises alternatives, the North American market is expected to expand rapidly throughout the forecast period. North America is a major region in terms of market share because of the high number of industry participants that are prevalent there.

In the following years, growth rates in Asia Pacific are anticipated to be higher. More and more people are able to stay connected through the online on portable gadgets and smart devices like smartphones, thanks to the increasing penetration of the internet and other technological breakthroughs, which in turn have driven industry growth.

Key Drivers of Growth

Increased Adoption of Digital Tools: As businesses across industries digitize their operations, the adoption of online survey tools has surged. These tools offer an efficient way to gather large amounts of data quickly, analyze it, and generate actionable insights.
Demand for Real-Time Feedback: In today’s fast-paced environment, organizations need to make quick decisions. Online survey software enables the collection of real-time feedback from customers, employees, and other stakeholders, allowing businesses to respond promptly to market trends and customer needs.
Customization and Scalability: Modern survey software offers extensive customization options, allowing businesses to tailor surveys to specific needs. Additionally, these tools are scalable, making them suitable for both small businesses and large enterprises.
Integration with Other Tools: Many online survey platforms integrate seamlessly with other business tools, such as CRM systems, email marketing platforms, and data analytics software. This integration enhances the value of survey data by connecting it with other business processes and insights.

Market Challenges

Data Privacy Concerns: With the growing focus on data privacy, especially with regulations like GDPR and CCPA, organizations are more cautious about the tools they use for data collection. Survey software providers must ensure that their platforms comply with these regulations to maintain user trust.
Market Saturation: The online survey software market is becoming increasingly crowded, with numerous providers offering similar features. This saturation can make it challenging for new entrants to differentiate themselves and gain market share.
User Fatigue: As surveys become more common, there is a risk of survey fatigue among respondents, leading to lower response rates and reduced data quality. Businesses must design engaging and concise surveys to maintain high participation rates.

Emerging Trends

AI and Machine Learning Integration: The integration of artificial intelligence and machine learning into survey software is a significant trend. These technologies enable more sophisticated data analysis, predictive analytics, and automated survey creation, enhancing the overall value of the tools.
Mobile-First Surveys: With the increasing use of smartphones, there is a shift towards mobile-first survey designs. These surveys are optimized for mobile devices, ensuring a seamless user experience and higher response rates.
Voice-Activated Surveys: As voice-activated devices become more prevalent, some survey software providers are exploring voice-activated surveys, where respondents can provide feedback using voice commands. This innovation could make surveys more accessible and engaging.
Gamification: To combat survey fatigue, some platforms are incorporating gamification elements, such as rewards, points, and interactive features, to make the survey-taking experience more enjoyable and engaging for respondents.

Regional Insights

The online survey software market is global, with significant growth observed in North America, Europe, and Asia-Pacific. North America holds a large market share, driven by the high adoption of digital tools and advanced technologies. Europe follows closely, with strict data privacy regulations influencing the choice of survey software. The Asia-Pacific region is experiencing rapid growth, fueled by the digital transformation of businesses and the increasing importance of customer feedback.

Competitive Landscape

The online survey software market is highly competitive, with key players including SurveyMonkey, Qualtrics, Typeform, Zoho Survey, and Google Forms, among others. These companies are continually innovating, offering new features and capabilities to attract and retain customers. Strategic partnerships, mergers, and acquisitions are common as companies seek to expand their market presence and enhance their offerings.

Conclusion

The online survey software market is poised for continued growth as businesses increasingly prioritize data-driven decision-making. While challenges such as data privacy concerns and market saturation exist, the ongoing integration of advanced technologies and the shift towards mobile-first and engaging survey designs are expected to drive further innovation in the industry. Organizations that leverage these tools effectively will be well-positioned to gain valuable insights, improve customer satisfaction, and stay ahead in an increasingly competitive market.